|
Are There Really Cockroaches in Chocolate
Ice Cream?
(October 6, 2004) -
Joe Schwarcz heads the McGill Office for Science and Society,
whose job is to demystify science for the general public and make
scientific information accessible, understandable and objective.
The author of numerous popular science books and a radio host,
he also writes for Montreal dailies.
His tremendous perspicacity and 25 years of experience
with public lectures as well as on radio and TV have enabled him
to successfully meet the challenge of communicating science to
the general public.
Dr. Joe to the rescue!
Unfortunately, most of the time people don’t
read beyond the headlines or subheads when looking at a newspaper
— and jump to the wrong conclusions. Dr. Joe, as his radio
listeners call him, puts the emphasis precisely on the details
in science, and not on reading headlines. In his view, those details
can be conveyed in an entertaining, understandable way. When people
misinterpret scientific issues, he replies with humour and charm.
In his hands, even chemistry can become exciting! He also believes
that familiarity with research and graduate studies in science
make communication easier.
Three speakers, including Joe Schwarcz, will try to provide advice
for journalists who want to tackle more difficult topics in the
session on Covering Complexity and Controversy (305A) from
2 to 3:30 p.m. on Thursday, October 7 in room Cartier C.
Stéphanie Lalut
et Delphine Naum
|
